The movie “Kimetsu no Yaiba” mobilized 28.12 million people and recorded a box office of 38.7 billion yen in 157 days. The momentum is unlikely to stop, with the sequel being drawn and the second season of the TV anime scheduled to be broadcast later this year.
Anime columnist Ryo Koarai analyzes the hit of “Kimetsu no Yaiba” as “there is a factor that could only be achieved by Kimetsu.” Mr. Koarai’s book “Why did the Devil Fever happen? From “Reason for Hits to Read with Data” (Impress), I will introduce how the social phenomenon “Kimetsu no Yaiba” has been evaluated in the Japanese and overseas anime markets.
Let’s see the impact of the “Kimetsu no Yaiba” boom on the anime industry. It was the 2019 anime broadcast that sparked the fire. What kind of numbers did the boom that was born from that, and what kind of influence did it have on the anime industry? Sales of anime video software As with the paper publishing recession, sales of anime video software have been declining in recent years. Under such circumstances, sales of “Kimetsu no Yaiba 1 (Limited Edition)” Blu-ray Disc and DVD released on July 31 have already been recorded on December 23, 2019. It exceeded 20,000 copies (ORICON NEWS). This is a number that can be said to be a great success among the recent animation video software that is said to be a big hit if it exceeds 10,000 copies. In addition, Blu-ray Discs and DVDs containing the event “Demon’s Feast” that took place after the end of the anime broadcast also showed good sales of over 10,000 copies each in the first week and became a hot topic (Mantan Web). .. Sales of video software, which used to be the main item for recovering production costs, are now on a downward trend as mentioned above. Although there are other factors, the big thing is that the flat-rate unlimited viewing service allows you to watch the entire story at any time without having to buy video software that is not cheap at all. Even in the case of demon annihilation, the distribution environment is set up to the extent that it is cited as a factor of hits, and even if you do not purchase video software, you can watch all the episodes of animation for a monthly fee of around 1,000 yen or less for each service. Nevertheless, since the number of video software sold was so high, not only the sales of the original comics but also the animation video software was a great success in the late-night anime market these days. It seems that it left a record that is said to be.
New possibilities for “national hits” to be born from late-night anime Of course, the boom of devilishness was unheard of in the anime area, not to mention the specific numbers mentioned above, from late-night anime. Although it is work, I think it has become a hit work that is called national. As you know, in the same Weekly Shonen Jump work, ” ONE PIECE “There were national hits such as “Dragon Ball” and “Dragon Ball” that even people who don’t usually see anime and manga know their names before “Kimetsu no Yaiba”. However, these works have gained national recognition beyond the boundaries of anime and manga fans by being broadcast for many years in the morning and evening hours when there are many viewers. Mostly. On the other hand, late-night anime including “Kimetsu no Yaiba” does not have many accidental encounters such as “I happened to be doing it when I turned on the TV” like in the morning and evening. In addition, the audience that the work reaches is limited compared to the above, such as two consecutive cool broadcasts at the longest, and some areas that are not broadcast depending on the work, so everyone knows from there. It was quite difficult to create a hit product. Kimetsu became a national hit like never before, triggered by such a limited late-night anime. There is a factor that could only be achieved by devilishness, that various events such as the synergistic effect of the excitement with the original manga after that and the effect of the distribution platform meshed at a good timing as well as the animation broadcasting. did. Therefore, referring to this event, I think it is of course difficult to make a hit work similar to Devil in the future. Even so, it can be said that the devilish boom was a big breakthrough for the anime world just by demonstrating that such a national hit can be born from the late-night anime that was thought to be difficult until now. Isn’t it? Reactions overseas The “Kimetsu no Yaiba” boom that arose from anime broadcasting, is a domestic phenomenon only in Japan? Last but not least, I would like to give you an overview of the reaction to the devilish anime overseas. The big part is the “2020 Crunchyroll Anime” held every year at Crunchyroll in the US. At “Awards”, it became a hot topic that Kimetsu won the highest award of the year, “ANIME OF THE YEAR”. Since it won the annual award for the world’s largest Japanese animation distribution platform with more than 70 million registered