Sony Honda Mobility’s Afeela electric car, set to launch in 2026, is already showcasing innovative features aimed at redefining the relationship between people and mobility. During a recent demo at Sony’s PlayStation headquarters in San Mateo, California, several standout features were highlighted.
The car features a unique “media bar” above the bumper that can display personalized messages, such as greetings, and even logos like Spider-Man’s, illuminating in lights.
In terms of safety, the Afeela integrates advanced AI for ADAS (Advanced Driver Assistance Systems), utilizing cameras to detect obstacles like pedestrians. It also boasts collaboration with Polyphony Digital, known for Gran Turismo games, to blend virtual and real-world experiences. A driving simulator developed by Polyphony Digital allows users to experience the car’s technology virtually.
Entertainment and gaming are central to Afeela’s design, leveraging Unreal Engine 5 for its computing platform and incorporating AR navigation for an immersive driving experience. Microsoft is also contributing with a conversational personal agent through its Azure OpenAI Service.
The interior of the Afeela is designed with both comfort and functionality in mind. It features a panoramic screen that can be customized to display various information sections, potentially reducing driver distraction. Passengers can enjoy rear-seat entertainment screens, which can display TV, movies, games, or music.
In terms of user interaction, the Afeela introduces novel features such as door opening via a button or smartphone, and memory seating that adjusts automatically upon entry, complete with personalized welcome messages. The vehicle’s design includes a distinctive yoke-like steering control, akin to those in gaming setups, equipped with driver assistance buttons.
The car aims for high levels of autonomy, with plans to achieve Level 3 autonomy and enhanced safety features through extensive sensor arrays and AI capabilities. Sony Honda Mobility also emphasizes an open platform for developers to create applications and services tailored for Afeela, fostering a collaborative environment for innovation.
Overall, the Afeela represents a convergence of automotive technology and entertainment, promising a sophisticated driving experience that blends cutting-edge features with gaming-inspired design elements. As it heads towards presales, it positions itself not just as a vehicle, but as a platform for creativity and personal expression on the road.
