Apple TV+ recently marked its fifth anniversary, boasting a small yet high-quality library of content.
Despite its impressive accolades, including thousands of awards and critically acclaimed shows, the financial equation to sustain the streaming service appears less than ideal.
Now, Apple may be considering a strategic pivot in its approach to distributing movies.
Apple is going through licensing its films to third-party platforms, such as international TV networks and digital stores, where viewers could rent or purchase them.
While original TV series are set to remain exclusive to Apple TV+, the company could begin offering movies like Wolfs, Napoleon, CODA, and others on external platforms.
The company has spent billions of dollars on original films and TV shows and has received strong reviews and praise from critics.
Yet few of its titles have attracted a large audience and its streaming service doesn’t make money.”
This move could mark the beginning of Apple’s efforts to turn a profit with its streaming division.
Recently, the company added Apple TV+ as a standalone channel on Amazon Prime Video, giving its content a prominent spot on another widely used platform.
While the Apple TV app offers a hub for multiple streaming services, integrating with Amazon Prime Video brings additional visibility to Apple’s offerings.
Other industry players have already embraced similar strategies. For instance, Warner Bros. licenses certain HBO content, available on Max, to platforms like Netflix.
By following this model, Apple could potentially enhance the profitability of its films by sharing them across additional services.
Despite Apple’s ongoing push for original content and bundling options through its Apple One subscription, Apple TV+ has yet to achieve the level of success seen with Apple Music.
The company has also scaled back budgets for several productions as it redefines its goals for the streaming service, signaling a new chapter for Apple TV+.
