In a press release issued earlier today, it was announced that the Gold.com domain name had been acquired by JM Bullion, a subsidiary of publicly traded A-Mark Precious Metals, Inc. The acquisition was facilitated by Andrew Miller of ATM Holdings, Inc., working in collaboration with Hilco Digital Assets.
Due to Whois privacy protection, the identity of the seller remains undisclosed. With this acquisition, JM Bullion now possesses both Gold.com and Silver.com.
CEO of JM Bullion, Robert Pacelli, outlined the rationale behind acquiring this prized domain asset, stating, “The acquisition of the gold.com domain represents a significant investment in our direct-to-consumer growth strategy.
The gold.com domain holds widespread global appeal and is an incredibly versatile asset that aligns with our long-term objectives. Singular, high-value domains are highly sought-after due to their rarity, offering instant brand recognition and enhanced marketability.”
Pacelli elaborated, “Opportunities to secure category-defining assets like this are rare, and we are thrilled to incorporate this domain into our expanding portfolio. All traffic to gold.com is currently directed to the JM Bullion website, seamlessly providing visitors access to our extensive range of products and services.”
The sentiment expressed in the press release underscores the value attributed to owning a premium domain name asset. It serves as a benchmark for domain investors, illustrating the significance of a company that recognizes the potential of possessing a meaningful, industry-defining domain name.
While numerous companies operate in the gold trading sector, JM Bullion now controls the most desirable domain name within that vertical.
When approached for comment on the sale of Gold.com, Andrew Miller remarked, “This transaction ranks among the most significant and impactful domain deals I have handled in my 28 years advising on ultra-premium domains.
It was a pleasure to work on, as all parties involved were exceptional collaborators. Gold.com is a domain name that defines its category, and I am excited to witness JM Bullion/A-Mark leverage it to become the unequivocal leader in the field.”
Although the acquisition price was not disclosed in the press release, given A-Mark Precious Metals’ status as a NASDAQ-listed company, there is a possibility that the acquisition price will be reported in a future SEC filing.
