Long-form video content is experiencing a resurgence amid the popularity of short-form videos in recent years. According to Tubular Labs, the number of YouTube videos exceeding 20 minutes in length has seen a substantial rise, climbing from 1.3 million in July 2022 to 8.5 million by June 2024.
This trend reflects a shift among creators like Charlotte Dobre and MissDarcei, who are increasingly opting for longer formats. The growth in viewership on connected TV screens is identified as a significant contributing factor driving this change.
The appeal of long-form content extends beyond platform dynamics. Creators are finding that extended video lengths offer advantages beyond what can be achieved in shorter formats.
Even creators known for short-form content, such as Alan Chikin Chow, Sheena Melwani, and V Spehar, are exploring longer durations, pushing beyond the traditional sub-60-second videos that initially gained their popularity. This adaptation underscores a broader trend toward diversifying content strategies to engage audiences more deeply.
The shift towards longer videos on platforms like YouTube suggests a maturation in viewer preferences and creator strategies. As audiences increasingly consume content on larger screens and seek more in-depth narratives and discussions, creators are responding by experimenting with formats that allow for richer storytelling and viewer engagement.
