Samsung has acquired the UK startup Oxford Semantic Technologies to enhance its AI capabilities and deliver highly personalized user experiences. Founded in 2017, Oxford Semantic Technologies focuses on knowledge graphs, which are crucial for integrating and analyzing data across various applications, including voice assistants and search engines.
Their flagship product, RDFox, is an advanced AI reasoning engine designed to support diverse functions like recommendation engines and anomaly detection.
With this acquisition, Samsung aims to leverage Oxford Semantic’s technology to improve its AI solutions across a broad range of products, including smartphones, televisions, and home appliances.
The integration of knowledge graphs will enable Samsung’s devices to better understand user preferences and contexts by consolidating data from multiple sources, thus creating more personalized experiences for users.
The acquisition underscores Samsung’s commitment to advancing its AI capabilities. By integrating RDFox into its products, Samsung expects to enhance its ability to offer sophisticated and tailored AI-driven experiences.
The move aligns with the growing global demand for more personalized technology interactions, reflecting Samsung’s strategic focus on knowledge engineering.
This acquisition follows a trend of US and Japanese tech giants acquiring European startups. Last week, AMD purchased Finnish company Silo AI, and SoftBank acquired British semiconductor firm Graphcore.
These transactions highlight the challenges Europe faces in retaining its tech talent and companies, while also providing significant growth opportunities for startups like Oxford Semantic Technologies.
Peter Crocker, CEO of Oxford Semantic Technologies, expressed optimism about the acquisition, noting that it would significantly enhance the development and impact of their technology. He emphasized that the integration with Samsung would not only advance RDFox but also improve the overall quality of the products and services provided to their clients.
