Last year, Americans consumed over 1.3 billion cups of Nescafé, contributing to its status as the largest coffee segment for Swiss-based food giant Nestlé. This trend extends globally, with Nescafé sales reaching over 180 countries, where one in every seven cups of coffee consumed bears the Nescafé brand.
Despite its widespread popularity, Nescafé faces challenges at the source. Farmers supplying the brand contend with obstacles such as high labor costs and escalating temperatures, which threaten to reduce the suitable area for coffee cultivation by up to 50%, as reported by the Inter-American Development Bank.
Nescafé collaborates with a network of over 100,000 farmers and annually purchases more than 13 million bags of green coffee. The brand operates two dozen factories worldwide to meet the demand.
If you’re curious about the production process behind Nescafé instant coffee then embark on a journey to Vietnam, the world’s second-largest exporter of coffee after Brazil, to observe Nescafé’s operations firsthand.
