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Gaining Voter Attention in the 2024 Election with AI and Contextual Targeting

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This election season, Connected TV (CTV) advertising will play a crucial role, with political ad spending on CTV expected to surge by 506% compared to 2020. CTV will be essential not only for presidential candidates but also for down-ballot candidates.

The intersection between voter advertising and customer advertising is significant, with both benefiting from advanced targeting technologies to effectively reach and persuade critical audiences.

Advanced technology enables advertisers to target persuadable voters who are often missing from traditional voter files. By using real-time data on media consumption and online behavior, advertisers can create relevant and engaging messages.

AI, in particular, is revolutionizing voter targeting by analyzing large datasets to predict voter interests and behaviors, allowing for more precise and impactful campaign messaging on key issues.

Gaining Voter Attention in the 2024 Election with AI and Contextual Targeting
Gaining Voter Attention in the 2024 Election with AI and Contextual Targeting

AI-driven custom contextual targeting marks a major shift in political advertising. This technology processes data from various sources to identify trends and patterns, helping craft messages that resonate on pivotal issues like immigration and abortion.

Such precise targeting is particularly effective in digital spaces where traditional methods may falter, especially among younger voters who prefer dynamic and interactive content.

However, despite the advantages of CTV and AI, campaigns face challenges related to cost and inventory. The demand for precise targeting raises costs, and the limited availability of premium inventory on popular platforms complicates matters.

Data-driven strategies, such as conquesting—converting undecided or persuadable voters—are essential. These approaches enable campaigns to reach incremental audiences, particularly in battleground states, by filling gaps in outreach through comprehensive contextual data.

The potential of contextual advertising is emphasized in this complex landscape. By focusing on the context in which ads are seen, campaigns can enhance their impact and recall. This method moves beyond demographic targeting, aligning political messages with the content voters are already consuming without relying on identifiable information.

As the 2024 elections approach, the integration of CTV, AI, and contextual targeting will be vital for campaigns aiming to engage effectively with a fragmented electorate.

Ethereum Options Market Indicates Bullish Sentiment Amid Anticipation of US Spot ETH ETFs Launch

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The options market for Ethereum (ETH) indicates a bullish sentiment over both short-term and medium-term periods, driven by anticipation surrounding the launch of US spot ETH ETFs. This sentiment suggests investors are optimistic about ETH’s future performance post-ETF launch, with expectations of significant price gains rather than a sell-off after the news.

Ahead of the anticipated mid-July launch of spot Ether ETFs in the US, options traders are heavily betting on Ethereum’s price. This mirrors previous market behavior seen before Bitcoin ETF launches, indicating a pattern where such events often lead to increased market activity and bullish sentiment.

Ethereum Options Market Indicates Bullish Sentiment Amid Anticipation of US Spot ETH ETFs Launch
Ethereum Options Market Indicates Bullish Sentiment Amid Anticipation of US Spot ETH ETFs Launch

Key metrics such as Ethereum’s 30-day volatility skew, which stands at approximately 3%, show that traders are willing to pay higher premiums for call options, reflecting bullish sentiment over the next month. Similarly, options expiring in 180 days also show a skew of around 5%, indicating traders’ anticipation of leveraged positions and price rallies leading up to and following the ETF launch.

The optimism in the options market is based on the belief that the launch of spot ETH ETFs will attract substantial institutional investments into Ethereum, similar to the inflows observed with Bitcoin ETFs. Analysts and platforms like IntoTheBlock suggest that this influx could significantly boost Ethereum’s price, particularly given its supply dynamics and the potential for substantial new investor participation.

However, there are contrasting views, such as those from JPMorgan analysts, who are more cautious about the ETF’s impact, predicting lower net inflows compared to Bitcoin. Despite differing opinions, market observers like Marex Solutions’ Illan Solot believe that ETH may outperform expectations, albeit with considerations about the complexities introduced by delta-neutral trades and ETF inflow comparisons with Bitcoin.

While Ethereum currently trades at $3,309 with recent declines, the options market signals a bullish outlook driven by the upcoming ETH ETFs, suggesting heightened market activity and potential price appreciation in the near and medium term.

Fidelity International, Sygnum, and Chainlink Forge Landmark Partnership to Tokenize Asset Data

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In a landmark collaboration announced at the Point Zero Forum, Fidelity International and Sygnum have joined forces with Chainlink to innovate the management of tokenized asset data. This partnership aims to integrate Net Asset Value (NAV) data onto blockchain platforms, enhancing accessibility and transparency within the digital asset sector.

The initiative represents a significant convergence of traditional finance and blockchain technology. Fidelity International, a prominent global investment firm, and Sygnum, a leading cryptocurrency bank, plan to leverage Chainlink’s advanced technology to bring real-time, on-chain NAV data. This data will specifically support Sygnum’s tokenized representation of Fidelity’s $6.9 billion Institutional Liquidity Fund.

Sygnum recently gained attention by tokenizing $50 million of Matter Labs’ treasury reserves, utilizing the ZKsync blockchain under Chainlink’s SCALE program. This move underscores a broader industry trend towards integrating blockchain with established financial systems, showcasing technological innovation.

Fidelity International, Sygnum, and Chainlink Forge Landmark Partnership to Tokenize Asset Data
Fidelity International, Sygnum, and Chainlink Forge Landmark Partnership to Tokenize Asset Data

Chainlink plays a pivotal role in this transformation due to its chain-agnostic approach, ensuring secure and accurate dissemination of NAV data across various blockchains. This capability promises real-time transparency and access to historical data, benefiting Sygnum’s clients and the wider market.

Fatmire Bekiri, Head of Tokenization at Sygnum, emphasized the partnership’s significance in bridging the gap between traditional finance and blockchain sectors. She stressed the importance of setting standards and fostering collaboration among regulated financial institutions, blockchain firms, and asset managers.

The collaboration addresses the growing demand for on-chain NAV data from blockchain-native companies, aiming to establish a compliant and regulated on-chain ecosystem. This effort marks a strategic alignment between Fidelity, Chainlink, and Matter Labs to advance the tokenization of funds in the digital asset space.

Sergey Nazarov, Co-founder of Chainlink, highlighted the increasing trend of fund tokenization within cryptocurrencies and viewed the partnership as a significant step for global asset management firms. He noted that tokenized funds could potentially surpass traditional methods in terms of reach and efficiency, positioning them as the industry standard.

Despite the positive industry developments, Chainlink’s native cryptocurrency, LINK, experienced a slight decline in price to $14.41 amid broader market fluctuations. Chainlink Futures Open Interest remained stable, indicating a muted market response to the partnership announcement at that time.

Japan’s Digital Agency Achieves Milestone by Phasing Out Floppy Disks in Government Systems

Japan’s Digital Agency recently achieved a milestone by eliminating the use of floppy disks in its government computer systems. While floppy disks are largely considered obsolete in today’s technological landscape, they are still being utilized in Japan for essential functions, notably in an environmental system monitoring vehicle recycling.

This move marks a significant step forward in Japan’s efforts to modernize its digital infrastructure.

Digital Minister Taro Kono proudly declared the achievement on June 28, emphasizing the symbolic end of an era. Since his appointment to the Digital Agency in 2022, Kono has been proactive in pushing for the abandonment of outdated technology across approximately 1,900 government procedures.

This initiative included phasing out not just floppy disks but also fax machines, CDs, and MiniDiscs, which were remnants of ’90s-era technology.

Japan's Digital Agency Achieves Milestone by Phasing Out Floppy Disks in Government Systems
Japan’s Digital Agency Achieves Milestone by Phasing Out Floppy Disks in Government Systems

Kono’s campaign against obsolete technology garnered attention not just domestically but also internationally, underscoring the broader trend of countries grappling with legacy systems long past their prime.

The United States military, for instance, famously continued to use 8-inch floppy disks until 2019 to operate the Strategic Automated Command and Control System (SACCS), responsible for nuclear command and control. This revelation, highlighted by CBS’s 60 Minutes, brought to light the persistence of outdated technology in critical infrastructures worldwide.

Japan’s transition away from floppy disks reflects a broader global effort to modernize digital infrastructure and enhance operational efficiency. The elimination of these antiquated technologies is seen as a necessary step to streamline governmental processes and ensure compatibility with contemporary data storage and communication methods.

As countries like Japan continue to embrace digital transformation, the focus remains on updating systems to meet the demands of a rapidly evolving technological landscape.

Revving Up Excitement with #Drive Rally’s Enhanced Gameplay and ’90s Nostalgia

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Pixel Perfect Dude unveiled new details about their upcoming game, #Drive Rally, providing a deep dive into its gameplay and features. Unlike its predecessor, the endless racer #Drive, #Drive Rally introduces significant enhancements.

Central to the game are its 36 cars spanning three distinct classes, featuring both returning favorites like Das Holzwagen and The Doggo from #Drive, alongside newcomers like Das Sandsturm and Celestia.

Each vehicle offers extensive customization options, allowing players to tailor their cars to suit their preferences. Additionally, every car includes a co-driver who not only navigates but also offers commentary on the player’s driving skills, adding a dynamic layer to the gameplay experience.

Revving Up Excitement with #Drive Rally's Enhanced Gameplay and '90s Nostalgia
Revving Up Excitement with #Drive Rally’s Enhanced Gameplay and ’90s Nostalgia

Set against the backdrop of the 1990s, a departure from #Drive’s 1970s and 1980s setting, #Drive Rally promises a nostalgic journey with numerous ’90s-themed Easter eggs sprinkled throughout the game.

The environments are diverse, ranging from serene German forests to the rugged deserts of the American Southwest, ensuring a varied and immersive racing experience. Pixel Perfect Dude has announced that the game will debut in early access on PC and Mac during autumn, with plans for a console release slated for 2025.

Fans eagerly anticipate #Drive Rally’s release, drawn by its expanded car roster, detailed customization features, nostalgic setting, and varied racing environments.

Pixel Perfect Dude’s commitment to enhancing the gameplay experience with interactive co-drivers and thematic elements from the 1990s sets #Drive Rally apart as a promising addition to the racing game genre, promising both innovation and nostalgia for players worldwide.

Salesforce Introduces xLAM-1B, Redefining AI Efficiency and On-Device Capabilities

Salesforce has introduced the xLAM-1B model, a compact AI with just 1 billion parameters that surpasses much larger models in function-calling tasks. Referred to as the “Tiny Giant,” this innovation challenges the conventional belief that bigger models inherently perform better.

Salesforce’s success stems from its APIGen pipeline, which curates high-quality datasets for training, focusing on diversity and verifiability across 3,673 APIs in 21 categories.

In performance benchmarks, xLAM-1B outshines models seven times its size, including industry benchmarks like GPT-3.5 and Claude. This achievement underscores the efficiency gains possible through meticulous data curation over sheer model scale, suggesting a paradigm shift in AI development strategy.

By prioritizing data quality, Salesforce demonstrates that smaller, more resource-efficient models can compete effectively while potentially reducing computational demands and environmental impact.

The implications extend beyond technical prowess to practical applications. On-device AI capabilities, once constrained by the need for cloud computing, could now flourish. xLAM-1B’s ability to execute complex tasks locally on devices promises faster response times and enhanced privacy, addressing critical concerns in the era of data sovereignty.

This development aligns with broader trends towards edge computing and IoT, paving the way for a more distributed AI ecosystem.

CEO Marc Benioff
CEO Marc Benioff

Public availability of Salesforce’s dataset of 60,000 function-calling examples further accelerates innovation by inviting collaboration and validation from the wider research community. This openness fosters advancements in AI tailored for specific applications, potentially democratizing access to sophisticated AI capabilities beyond tech giants.

CEO Marc Benioff heralds this achievement as a milestone in “on-device agentic AI,” envisioning a future where advanced AI services are integrated seamlessly into everyday devices. This vision not only challenges existing norms but also redefines the future landscape of AI, emphasizing efficiency, responsiveness, and accessibility.

Salesforce’s xLAM-1B represents a significant breakthrough in AI, showcasing how meticulous data curation and efficient model design can eclipse the performance of larger counterparts.

This accomplishment not only sets a new standard for AI efficiency but also unlocks possibilities for widespread adoption of on-device AI applications, heralding a transformative era in artificial intelligence.

Swiss Government Bank PostFinance Introduces Trading for XRP, SOL, ADA, DOT, And AVAX

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PostFinance, a Swiss government-owned bank, has significantly expanded its involvement in the cryptocurrency market by introducing new trading and custody services for several digital assets. Initially offering Bitcoin and Ethereum, the bank recently added XRP, Solana (SOL), Cardano (ADA), Polkadot (DOT), and Avalanche (AVAX) to its crypto lineup. This move is part of PostFinance’s strategy to enhance its product offerings and engage more deeply with digital assets.

The decision to include SOL, XRP, ADA, DOT, and AVAX reflects the growing diversity and innovation within blockchain ecosystems.

These cryptocurrencies were chosen based on their active development communities and substantial GitHub submission rates, signaling robust growth and technological advancement compared to traditional leaders like Ethereum.

PostFinance’s venture into cryptocurrency dates back to earlier collaborations, notably partnering with Sygnum Bank in 2023 to launch regulated crypto services.

PostFinance Expands Crypto Offerings with XRP, Solana, Cardano, Polkadot, and Avalanche
PostFinance Expands Crypto Offerings with XRP, Solana, Cardano, Polkadot, and Avalanche

Through this partnership, customers gained access to Bitcoin and Ethereum on Sygnum’s banking platform, enabling transactions such as buying, selling, trading, and storing these assets securely.

Additionally, the bank’s mobile app Yuh, launched in collaboration with Swissquote in 2021, expanded access to crypto assets, ETFs, and stocks like Tesla and Apple. Yuh has empowered users to conduct digital asset transactions, make payments, and pursue long-term savings directly from their mobile devices.

Switzerland’s proactive stance on crypto adoption, fostered by initiatives like the “Crypto Valley” in Zug, has created a supportive environment for blockchain innovation.

PostFinance, Switzerland’s fifth-largest financial services provider, has leveraged this environment to integrate digital assets into traditional banking, catering to its vast customer base of over 2.5 million users.

As other major banks globally embrace cryptocurrencies, Switzerland is positioning itself as a prominent hub for digital assets. PostFinance’s expanded range of crypto services underscores its commitment to offering comprehensive and diversified options for crypto trading and custody, potentially setting the stage for Switzerland to play a pivotal role in the evolving digital assets ecosystem.

Walmart Revolutionizes Retail with Augmented Reality and AI Innovations

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Walmart is leveraging augmented reality (AR) and artificial intelligence (AI) to revolutionize its retail operations, significantly enhancing digital sales and introducing innovative applications. These technologies are transforming customer experiences through virtual try-ons, showroom experiences, and digital twins.

Desirée Gosby, vice president of emerging technology at Walmart Global Tech, highlights the importance of AR in boosting customer engagement and productivity. She emphasizes the need for industry-wide standardization to advance the development of digital twins and adapt store configurations for diverse product mixes.

Walmart’s commitment to AR intensified about 2.5 years ago, with the retailer exploring additional technologies like spatial awareness and conversational AI to create transformational experiences. The focus is on delivering immersive, interactive, and social shopping journeys that extend beyond visual representation.

Walmart’s core AR platform, Retina, supports these innovations, enabling the creation of experiences that range from virtual try-ons in beauty and apparel to interactive product visualizations in customers’ homes.

Walmart Revolutionizes Retail with Augmented Reality and AI Innovations
Walmart Revolutionizes Retail with Augmented Reality and AI Innovations

The company has rolled out several AR applications that have positively impacted conversion rates, return rates, and add-to-cart rates. Among these innovations are dynamic showrooms, the Shop With Friends app, and upcoming features like AR paint.

Customers can virtually try on items and share their experiences with friends, fostering a more engaging shopping process. These efforts align with Walmart’s goal of evolving AR experiences to meet the expectations of tech-savvy customers seeking more immersive and convenient shopping options.

Walmart’s long-term vision includes creating AR experiences that rival in-person shopping’s interactivity and social aspects. In addition to customer-facing technologies, Walmart is enhancing productivity for its associates using AR.

By integrating AR with smartphones and spatial computing, employees can locate products more efficiently, enhancing the overall customer service experience. The company is also exploring the potential of XR headsets and glasses for future large-scale deployment to further streamline operations.

Training is another area where Walmart employs advanced technologies. VR headsets are used for various training scenarios, including active shooter drills, enabling comprehensive coverage in a short period.

With over 2.1 million global employees, these technologies are crucial for saving time and reducing costs. The goal is to make associates more effective in their roles by minimizing friction and optimizing processes through AR assets.

Walmart’s tech innovations are robust and scalable, suitable for widespread implementation across its vast workforce. The company is also exploring digital commerce opportunities within gaming environments, reflecting its strategy to meet customers’ needs wherever they are.

Partnering with Unity and integrating purchasing options into games like House Flip illustrates Walmart’s multifaceted approach to AR. This journey aims to combine various technologies to create a seamless, multimodal shopping experience that goes beyond traditional retail boundaries.

Game Industry Layoffs Impact Support for Gayming Awards and LGBTQ+ Representation

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The game industry has been significantly impacted by layoffs over the past two years, and this has affected the support for the Gayming Awards and Gayming Magazine, according to Robin Gray, the founder of both entities.

Despite securing prominent sponsors for the 2024 Gayming Awards, Gray noted the difficulty in garnering the same level of industry backing as in previous years. The LGBTQ+ gaming community represents a substantial market, with 11% of gamers identifying as LGBTQ+ and being 1.4 times more likely to purchase games with strong LGBTQ+ content.

Gray emphasized the importance of recognizing and supporting LGBTQ+ gamers, as recent studies show their significant influence and purchasing power in the gaming market.

He highlighted that game developers have made progress in representing LGBTQ+ characters and themes, but there is still room for improvement. The Gayming Awards celebrate these positive strides while also calling out industry shortcomings and advocating for better representation and support.

The Gayming Awards received commendable support this year, with the event being livestreamed across multiple platforms, including IGN’s Summer of Gaming and Gayming Magazine’s Twitch and TikTok channels.

Game Industry Layoffs Impact Support for Gayming Awards and LGBTQ+ Representation
Game Industry Layoffs Impact Support for Gayming Awards and LGBTQ+ Representation

The inclusion of a Spanish language co-stream by Mexican TikTok influencer Angelo Gamer underscored the event’s growing reach and inclusivity. This support underscores the potential of the LGBTQ+ market when engaged authentically.

Gray discussed the importance of authentic engagement with the LGBTQ+ community, citing examples like Blizzard’s use of internal and external resources for sensitivity checks in games like Overwatch.

He pointed out that while positive representation is increasing, more effort is needed to ensure that LGBTQ+ themes and characters are more prevalent in games, reflecting the community’s substantial presence in the gaming audience.

Internationally, the LGBTQ+ gaming community faces varying challenges. While representation and support are increasing in regions like North America and Europe, there are significant hurdles in other areas, such as the Middle East, where political and social climates often hinder open LGBTQ+ participation and recognition.

Gray highlighted the importance of supporting LGBTQ+ individuals in these regions through inclusive gaming practices and avoiding events in countries with repressive policies.

Gray addressed the issue of “sportswashing,” where countries with poor human rights records, particularly regarding LGBTQ+ rights, invest heavily in esports and other gaming events.

He urged game companies to use their influence to push for positive change rather than merely capitalizing on financial opportunities. By doing so, companies can support LGBTQ+ gamers worldwide and advocate for better conditions in restrictive regions.

The LGBTQ+ community often leads social justice movements and uses its considerable spending power to support inclusive practices and boycott entities that fail to uphold these values.

Gray highlighted the impact of such actions, noting instances where prominent LGBTQ+ figures in esports have refused to participate in events held in countries with discriminatory laws. This activism underscores the community’s commitment to broader social justice issues.

Gray expressed concern about the future of diversity in the gaming industry amid widespread layoffs, which often disproportionately affect minority groups, including LGBTQ+ individuals.

He emphasized the need for the industry to think long-term about diversity and inclusion, rather than making short-sighted financial decisions. By prioritizing authentic engagement and support for the LGBTQ+ community, the gaming industry can ensure a more inclusive and sustainable future.

Metabolic Insights into COVID-19 Severity: Diabetes and Obesity Unraveled

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Pedro Moraes-Vieira, a professor at the State University of Campinas, shared new research at FAPESP Week China on June 30. His team found that diabetic people are more likely to get severely ill from COVID-19 because high blood sugar helps the virus multiply and causes the immune system to overreact, damaging the lungs.

In addition, Moraes-Vieira’s latest research looks into why obese people who aren’t diabetic can also have worse COVID-19 outcomes. They found that obesity, especially with high levels of saturated fats like palmitate, makes the body’s immune cells more reactive.

When these individuals get COVID-19, these cells start a strong inflammatory response that can be harmful, similar to a cytokine storm.

While both diabetic and obese patients exhibit severe COVID-19 outcomes linked to inflammation, the underlying mechanisms differ. Diabetes exacerbates viral replication through glucose metabolism, whereas obesity-induced inflammation is driven by saturated fatty acids.

This distinction underscores the complex metabolic pathways influencing COVID-19 severity across diverse patient profiles.

Metabolic Insights into COVID-19 Severity: Diabetes and Obesity Unraveled
Metabolic Insights into COVID-19 Severity: Diabetes and Obesity Unraveled

Furthermore, Moraes-Vieira’s team observed that the cytokine storm triggered by monocytes and macrophages in severe COVID-19 cases leads to lung epithelial cell death and compromises T lymphocyte-mediated adaptive immune responses.

Their experiments demonstrated that T cells exposed to infected monocyte-conditioned environments exhibit reduced functionality and premature immune exhaustion, marked by increased PD-1 expression.

These findings underscore the critical role of metabolic conditions beyond diabetes in COVID-19 pathogenesis, emphasizing obesity and its metabolic consequences as significant risk factors for severe disease outcomes.

Moraes-Vieira suggests that while these factors are not singular determinants of COVID-19 severity, understanding their roles provides crucial insights into the disease’s diverse clinical manifestations.

His ongoing research aims to further clarify these mechanisms, potentially informing targeted therapeutic strategies tailored to different metabolic profiles.

Groq Challenges Nvidia with Energy-Efficient AI Hardware at VB Transform 2024

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The competition in the AI hardware sector is heating up, with Groq emerging as a significant player. The excitement began on social media, where Matt Shumer, CEO of HypeWriteAI and OthersideAI, praised Groq’s AI PU Inference Engine for its impressive performance, capable of delivering nearly 500 tokens per second.

This was followed by a compelling demonstration that grabbed widespread attention. Groq’s CEO, Jonathan Ross, further showcased the technology on CNN, leaving a strong impression of its capabilities.

Groq aims to provide a robust alternative to Nvidia’s dominant GPUs. Nvidia has seen a significant increase in earnings, indicating its strong market position. However, Groq’s technology claims to be more energy-efficient, using a fraction of the power required by GPUs.

This efficiency is crucial as large language model (LLM) workloads continue to expand, driving up energy demand. In an era where energy consumption and climate concerns are critical, Groq’s advancements offer a promising solution to the current computational challenges.

Groq Challenges Nvidia with Energy-Efficient AI Hardware at VB Transform 2024
Groq Challenges Nvidia with Energy-Efficient AI Hardware at VB Transform 2024

Jonathan Ross is optimistic about Groq’s future, predicting that their chips will power over half of the globe’s inference computing by next year. He plans to elaborate on this vision at VentureBeat’s Transform 2024 event, where he will discuss the importance of AI inference in enterprise technology and the need for efficiency.

Ross will also provide live demonstrations to showcase Groq’s innovative capabilities and outline the company’s future plans.

The upcoming VB Transform 2024 event in San Francisco, scheduled for July 9-11, is set to be a significant platform for discussing AI at scale. The event promises exclusive insights into Groq’s latest technological advancements and opportunities to interact with top AI innovators.

The focus will be on practical applications and case studies, addressing the real-world challenges and questions surrounding AI implementation.

This event is particularly timely, given the growing interest in scalable AI solutions. With industry leaders sharing their experiences and practical stories, attendees will gain valuable knowledge on how to effectively deploy AI technologies.

Groq’s participation highlights the company’s role in driving the next phase of AI development, emphasizing the importance of energy efficiency and scalability in modern AI infrastructure.

Joseph Quinn: From ‘Stranger Things’ to Blockbusters, a Hollywood Star on the Rise

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Joseph Quinn, with his shaved head and infectious smile, exudes a vibrant energy that matches his diverse and burgeoning career in film and television. Known for roles like Eddie Munson in “Stranger Things” and upcoming appearances in major films such as “A Quiet Place: Day One,” “Gladiator II,” and Marvel’s “The Fantastic Four,” Quinn is making waves in Hollywood.

In “A Quiet Place: Day One,” Quinn plays Eric, a character who defies traditional masculine norms by portraying vulnerability and fear amidst a harrowing alien invasion. His approach focuses on authenticity rather than conventional heroics, a choice that sets his performance apart in the thriller genre. Quinn’s ability to convey deep emotion using minimal dialogue highlights his skill in visual storytelling.

His upcoming role in “Gladiator II” sees him alongside a stellar cast, including Paul Mescal and Pedro Pascal, in a sequel that pays homage to its predecessor while exploring new narrative dimensions. Quinn describes the experience of working with Ridley Scott as transformative, emphasizing Scott’s mastery in creating immersive cinematic worlds.

Joseph Quinn
Joseph Quinn

Transitioning to his role in Marvel’s “The Fantastic Four,” where he portrays Johnny Storm, Quinn discusses his preparation, including physical training to embody the superhero role. He acknowledges the legacy of previous actors who portrayed the character, aiming to bring his own interpretation while respecting established fan expectations.

Throughout his interview with Men’s Health, Quinn reflects on the diverse challenges and joys of his career. From learning from feline co-stars in “A Quiet Place: Day One” to sharing anecdotes about training for physically demanding roles, Quinn’s enthusiasm and dedication shine through. He approaches each project with a blend of humility and ambition, eager to explore new genres and character dynamics.

Looking ahead, Quinn expresses a desire for personal pursuits like a surfing holiday, balancing his intense professional commitments with moments of relaxation and exploration. His multifaceted interests and genuine enthusiasm for storytelling underscore his evolving presence in the entertainment industry.

Joseph Quinn’s journey from breakout roles to blockbuster franchises exemplifies not only his talent but also his versatility as an actor. With each project, he continues to challenge conventions and captivate audiences, promising an exciting future in Hollywood.

Echo Dot Kids on Sale for $28 Before Prime Day: A Fun and Safe Smart Speaker for Children

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The Echo Dot Kids offers a playful and secure way for children to engage with smart home technology, currently available at a discounted price of $28 for Prime members ahead of Prime Day.

Featuring a charming owl or dragon design, it combines a solid speaker for clear sound with a child-friendly interface. This version of the Echo Dot is tailored specifically for kids, ensuring they can enjoy features like music playback, bedtime stories, and educational assistance without parents worrying about unrestricted access.

A standout feature of the Echo Dot Kids is its inclusion of Amazon Kids+, a service offering a year’s worth of free access to age-appropriate books, games, and educational content for children aged 3 to 12.

Echo Dot Kids on Sale for $28 Before Prime Day A Fun and Safe Smart Speaker for Children
Echo Dot Kids on Sale for $28 Before Prime Day A Fun and Safe Smart Speaker for Children

Alexa on the Echo Dot Kids is programmed to provide responses suitable for young users and filters out explicit content by default. Parents can further manage their child’s usage through the Amazon Parent Dashboard, setting time limits and monitoring device activity to maintain a safe and controlled experience.

Another benefit is Amazon’s 2-year worry-free guarantee, ensuring free replacement if the device is accidentally damaged by a child. This makes the Echo Dot Kids not only a fun addition to the home but also a practical investment for families looking to introduce smart technology in a secure manner.

To take advantage of this Prime Day deal, interested buyers must have a Prime membership, which offers additional perks such as free one-day delivery. Those new to Prime can start with a free 30-day trial, after which membership costs $15 per month.

This limited-time offer presents an ideal opportunity for families to enhance their smart home setup with a device tailored specifically to children’s needs and safety.

Apple Allows Retro Game Emulators on iPhones and iPads, But Excludes Old PC Systems

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Apple recently changed its rules to allow retro game emulators on iPhones and iPads, letting gamers play old games without needing workarounds. However, this new policy does not include emulators for old PC systems like DOS or early Windows, and such apps are still not allowed in the App Store.

The Verge reported that Apple told developers that PC emulators break the App Store’s rules, particularly section 4.7, which has also caused issues for game streaming services. While Apple now accepts “game emulators” and “retro game console emulator apps,” it does not accept emulators for older PC software like DOS and Windows.

Apple Allows Retro Game Emulators on iPhones and iPads, But Excludes Old PC Systems
Apple Allows Retro Game Emulators on iPhones and iPads, But Excludes Old PC Systems

Developers of apps like iDOS 3 and UTM SE virtual machine had their submissions rejected, with Apple stating these apps were not “emulators of retro game consoles.” Even though these programs can play old PC games, Apple did not consider this in their decision.

Apple’s rules are unclear, as seen with the Commodore 64, which is considered a console despite being sold as a personal computer. This means developers are often surprised when their apps are rejected for rule violations they were unaware of.

Unlike Apple, Google’s Play Store for Android allows almost any emulation app as long as they don’t include copyrighted files. Apple’s change seems to have happened around the time the European Union required third-party app stores on iOS. This may allow EU users to run PC emulators on iPhones and iPads through other app stores, though it won’t be as easy as using the App Store.

FBI Warns of New Scam Targeting Cryptocurrency Fraud Victims with Fake Legal Services

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The cryptocurrency boom has not only opened up new financial opportunities but also created a fertile ground for scammers. A recent alert from the FBI highlights a troubling trend where fraudsters are specifically targeting individuals who have already fallen victim to cryptocurrency scams.

These scammers pose as law firms or lawyers who claim to specialize in recovering funds lost in crypto schemes, adding another layer of deceit to an already complex problem.

The FBI’s public service announcement, noted by BleepingComputer, explains how these scammers use social media to contact their victims.

They pretend to be legal professionals, sometimes even claiming affiliations with the FBI or the Consumer Financial Protection Bureau. By presenting themselves as legitimate recovery agents, they exploit the victims’ desperation and hope for recovering their lost funds.

This secondary scam operates on the principle that people who have been scammed once are more likely to be deceived again. Victims of initial crypto scams are already vulnerable, having shown susceptibility to social engineering tactics.

FBI Warns of New Scam Targeting Cryptocurrency Fraud Victims with Fake Legal Services
FBI Warns of New Scam Targeting Cryptocurrency Fraud Victims with Fake Legal Services

The fraudsters promise to take legal action against the original scammers, which acts as bait, but their real objective is to extract more money or personal information from the victims.

The methods used by these scammers vary. They might ask for personal banking information, direct payments for supposed services, or introduce complicated schemes involving fees or “back taxes.” Once they gather enough information or receive payment, they disappear, leaving the victims in an even worse situation.

According to the FBI, this kind of scam has resulted in approximately $9 million in losses from February 2023 to 2024, highlighting the ongoing risk within the broader landscape of cryptocurrency fraud.

While law enforcement can occasionally track and recover stolen cryptocurrency, and legitimate legal action is sometimes possible, it is rare for lawyers to proactively contact victims via social media.

Unfortunately, most people scammed in the crypto space either do not know their scammers’ true identities or lack viable legal recourse. This harsh reality underscores the need for heightened awareness and caution among potential and past victims of crypto scams.

Study Finds Lower Mental Ability in Teens Linked to Higher Stroke Risk Before Age 50

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Research published in the Journal of Epidemiology and Community Health indicates a concerning link between lower mental ability during adolescence and an increased risk of stroke before the age of 50.

This association persists even after adjusting for factors like current diabetes, underscoring the need for broader assessments beyond traditional stroke risk factors to prevent premature disability and death.

Recent data shows a rising incidence of stroke among individuals under 50, with approximately half of survivors facing long-term physical and psychological challenges. While prior studies have suggested connections between lower mental ability and future cardiovascular and metabolic diseases, findings have been inconsistent.

To strengthen understanding, researchers examined a nationally representative sample of 1.7 million young Israelis evaluated before military service between 1987 and 2012. Evaluations included assessments of verbal, mathematical, and visual-spatial abilities alongside health metrics such as weight, blood pressure, and diabetes status.

Study Finds Lower Mental Ability in Teens Linked to Higher Stroke Risk Before Age 50
Study Finds Lower Mental Ability in Teens Linked to Higher Stroke Risk Before Age 50

Over the study period, 908 strokes were documented, predominantly ischemic (blood clot-related). Participants with lower mental ability scores faced notably higher stroke risks, particularly ischemic strokes occurring before age 40.

Those with the lowest mental ability were over 2.5 times more likely to experience a stroke before 50 compared to those with higher scores, while medium-level scores increased risk by 78%.

Risk escalated proportionally with decreasing mental ability scores, highlighting a 33% increased risk per unit decrease on the assessment scale. Interestingly, no significant associations were found for strokes involving brain bleeds.

Despite these findings, the study’s observational nature prevents establishing causation. Limitations include the lack of data on lifestyle factors like smoking and diet, as well as higher education levels, which could influence stroke risk independently of mental ability.

Researchers stress the importance of early intervention strategies tailored to individuals with lower cognitive function, potentially mitigating their heightened stroke risk through improved health literacy, education, and health-related behaviors.

They emphasize the critical role of comprehensive risk assessment and support systems in reducing the burden of stroke among younger populations.

FDA Approves First Rapid Test for Hepatitis C, Enabling Quick Diagnosis and Treatment

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The FDA has approved the first quick test for hepatitis C virus (HCV). It detects HCV RNA and helps diagnose people showing signs of hepatitis C. Healthcare providers can use it in places like doctors’ offices and urgent care centers, avoiding the need to send samples to distant labs.

The new test can deliver results within an hour using a fingertip blood sample, enabling healthcare providers to diagnose and discuss treatment options or refer patients to care during the same visit.

This is a significant improvement from previous practices where the testing process required multiple steps and visits, potentially leading to loss of follow-up and missed diagnoses.

Jeff Shuren, MD, JD, of the FDA’s Center for Devices and Radiological Health, emphasized that providing healthcare providers with tools to diagnose and treat patients on the same visit could greatly increase the number of patients diagnosed and treated for hepatitis C.

FDA Approves First Rapid Test for Hepatitis C, Enabling Quick Diagnosis and Treatment
FDA Approves First Rapid Test for Hepatitis C, Enabling Quick Diagnosis and Treatment

Despite the availability of effective direct-acting antivirals for HCV over the past decade, cure rates in the U.S. remain low, with as many as 4 million people affected by the virus.

The CDC’s 2020 recommendation that all adults be screened for HCV at least once, and pregnant women during each pregnancy, highlights the need for improved testing methods. The current multistep process for HCV testing often results in patients not receiving a timely diagnosis or treatment, contributing to the spread and progression of the virus.

Chronic HCV infection can lead to severe health complications such as liver cancer or liver failure if untreated. In 2022, hepatitis C was linked to over 12,000 deaths.

Symptoms of HCV infection can range from jaundice and poor appetite to nausea, stomach pain, and fatigue. Jonathan Mermin, MD, MPH, of the CDC, noted the significance of the new test in potentially curing more people, provided it is affordable and accessible.

The FDA specified that the test is not intended to monitor patients undergoing HCV treatment or to screen blood or tissue donors. There are risks associated with the test, such as false-positive or false-negative results, which could lead to unnecessary anxiety or delays in treatment.

However, the rapid and accessible nature of the test represents a hopeful advancement in the diagnosis and management of hepatitis C, aiming to reduce the disease’s impact and spread.

Experience the Future: AI Al Michaels Delivers Personalized Olympic Recaps

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NBCUniversal’s streaming service, Peacock, is offering a new feature called “Your Daily Olympic Recap on Peacock” for the 2024 Summer Olympics.

This service allows users to select their preferred sports and types of highlights to receive a personalized daily recap read by an AI-generated version of legendary broadcaster Al Michaels. These recaps will last about 10 minutes and summarize the previous day’s Olympic events.

Al Michaels was initially hesitant about this AI project but changed his mind after seeing a demonstration of the technology. He expressed his curiosity and eventual support for the initiative despite his initial skepticism. The demonstration showcased the AI’s capability to mimic his voice convincingly, which won him over.

Experience the Future: AI Al Michaels Delivers Personalized Olympic Recaps
Experience the Future: AI Al Michaels Delivers Personalized Olympic Recaps

Engadget experienced a demo of the AI-generated recaps and reported that the artificial voice closely matches Michaels’ real voice, capturing his unique intonations and rhythms. NBCUniversal used extensive recordings of Michaels’ past broadcasts on NBC to train the AI.

Michaels, who is 79 years old, currently works with Amazon’s Thursday Night Football and holds an emeritus position at NBC Sports.

Peacock’s Olympic recaps will utilize content from up to 5,000 hours of live coverage and aim to provide nearly 7 million personalized variations of the recaps. The recaps will cover around 40 concurrent Olympic events daily.

NBCUniversal has assured that all AI-generated content will be reviewed by human editors before being sent out to users to prevent errors and ensure quality.

Users can start opting into the recaps on July 27, the day after the Opening Ceremony of the Paris 2024 Summer Olympics, which begins on July 26. Interested viewers can sign up for these personalized recaps on Peacock’s Olympics website and through the Peacock mobile app, supporting various browsers like Chrome, Safari, Firefox, and Edge.

Virginia Tech Helmet Lab Expands Focus to Improve Construction Helmet Safety

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The Virginia Tech Helmet Lab, known for pioneering safety ratings in varsity football helmets, is expanding its scope beyond athletics by developing a new safety ratings system for construction helmets.

This initiative marks the first time the lab will apply its expertise outside sports, aiming to enhance head protection in one of the most hazardous industries. Construction, notorious for its high incidence of traumatic brain injuries (TBIs), serves as a critical focus due to its alarming workplace fatality rates.

Scheduled to commence this summer, the 18-month study aims to create a rating system similar to the lab’s existing five-star scale used in sports. Led by Steve Rowson, the lab’s director, the project seeks to characterize head impact and concussion risks specific to construction environments.

Virginia Tech Helmet Lab Expands Focus to Improve Construction Helmet Safety
Virginia Tech Helmet Lab Expands Focus to Improve Construction Helmet Safety

By analyzing accident reports and surveillance footage, researchers will identify prevalent injury scenarios and replicate these conditions in controlled laboratory tests.

Utilizing their Summation of Tests for the Analysis of Risk (STAR) model, which aggregates data from various test sites, the lab plans to generate an overall performance score for construction helmets.

This score, ranging from one to five stars, will provide stakeholders with crucial insights into helmet effectiveness under real-world conditions. The project aims to mitigate the severity of head injuries among construction workers, potentially saving lives by promoting the adoption of more effective personal protective equipment.

Scheduled for completion by August 2025, this pioneering effort underscores the lab’s commitment to advancing safety standards beyond sports, leveraging its biomechanics expertise to address pressing occupational safety challenges.

By bridging the gap between research and practical application, the Virginia Tech Helmet Lab aims to empower decision-makers to safeguard workers from the devastating impacts of head injuries in the construction industry.

La Trobe University Proposes New Childbirth Coping Strategies to Empower Women

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The proposed framework by La Trobe University’s Judith Lumley Center challenges conventional categorizations of coping strategies in childbirth to foster autonomy and empower women based on their individual preferences and values.

This initiative responds to growing concerns highlighted in the New South Wales Parliamentary Inquiry into Birth Trauma, aiming to improve maternity care experiences.

Published in Midwifery, the research critiques current classifications of coping strategies—pharmacological versus non-pharmacological—advocating for a holistic approach.

Dr. Laura Whitburn, along with collaborators Dr. Lester Jones and lead author Janine Shifman, proposes categorizing coping strategies as “intrinsic” (self-generated) and “extrinsic” (requiring external assistance), aiming to shift focus away from over-reliance on medical interventions.

La Trobe University Proposes New Childbirth Coping Strategies to Empower Women
La Trobe University Proposes New Childbirth Coping Strategies to Empower Women

Their study surveyed pregnant women at Mercy Hospital for Women, revealing that feeling safe, supported, and prepared were pivotal factors during labor, often prioritized over pain relief.

Intrinsic strategies like breathing techniques and a positive mindset were commonly valued, while extrinsic methods such as showers, TENS machines, and support from partners were also crucial.

The framework seeks to balance these approaches, recognizing that a combination of intrinsic and extrinsic strategies supports women’s autonomy and enhances their childbirth experience.

It encourages healthcare providers to view pharmacological options as part of a broader toolkit rather than the default solution, thereby promoting a more supportive and empowering birthing environment.

The aim is to reshape discussions around coping strategies in childbirth, fostering a mindset of support and empowerment rather than intervention, thereby improving outcomes and experiences for birthing women.